Direct mail remains an effective tool for Medicare marketing. While a growing number of seniors – 66 percent in 2018, according to the Pew Research Center – use the internet, this still leaves a significant percentage of seniors who don’t regularly go online. Direct mail is a tried and true way of reaching out.
Here are three ways to use direct mail for Medicare marketing.
T65
Every day, 10,000 baby boomers turn 65, according to the Pew Research Center. That’s a lot of potential clients aging into Medicare each and every day.
Many of these individuals are looking for help understanding their health care options and navigating enrollment. When you market to them, you have a responsive and appreciative audience.
Just don’t wait too long. The Initial Enrollment Period for Medicare starts three months before an individual turns 65, and some people will start looking at their options and making decisions before then. For maximum effectiveness, make sure you start approaching people several months before their 65th birthday.
Drip Throughout the Year
People may need help with Medicare enrollment throughout the year for a variety of reasons. They might lose their employer-sponsored health care and need to enroll in Medicare for the first time, for example, or their eligibility for a Medicare Special Needs Plan could change.
Even if an individual is not eligible for a Special Enrollment Period, it’s good to remain on people’s radar. That way, if a need arises, you’ll be the first person they think of – even if that’s not until the next Annual Enrollment Period.
This is also a good way to ensure that you’re on their mind if they hear from a friend who needs help selecting a Medicare plan. This can lead to some great referrals.
Pre-AEP Warmup
As any Medicare insurance agent knows, the Annual Enrollment Period is a hectic time. It can fly by before you’ve even had a chance to think, so it’s good to prepare.
Don’t wait until open enrollment begins on October 15 to reach out to clients. Start your direct mail campaign ahead of time. This will give you a head start on the busiest time of year.
It will also help your clients out by giving them a heads up – otherwise, they might forget about open enrollment until it’s too late. They also might have a lot of questions, and the sooner you start answering them, the less rushed you’ll be, and the more smoothly Annual Enrollment Period will go.
Before the Annual Enrollment Period starts, send out reminders and make it clear that you’re available to help.
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